Sophie Harand and Nicolas Viu founded AMPLR in 2017. The label offers a range of avant-garde accessories, adapted to the modern lifestyle. High-end streetwear and unexpected materials are the duo's main inspirations, which they marry with artisanal know-how. The permanent collections are punctuated by limited editions and collaborations with multiple horizons, developed in the duo's Parisian workshop, with quality European materials. With the desire to reach an international audience, AMPLR is a creative and polymorphic reflection that offers a global vision, a true universe.

Projects