Quoi Alexander

Quoï Alexander is an interdisciplinary fashion brand based in Paris. With a particular focus on research and experimentation, Quoï innovates by assembling textiles and materials without seams, which gives his clothes a particular fall or by developing his own weaving technique. From his creations, which are nonetheless contemporary, emerges a primitive spirit that he describes as post-tribal.

Particularly sensitive to the need to recycle, Quoï only works with materials that have already been produced, such as fabric scraps or recycled leather. Quoï Alexander, originally from California, studied fine arts and fashion design before working in major fashion houses (Chanel, Sonia Rykiel and Alexander McQueen).