Benjamin Benmoyal

Benjamin Benmoyal is a graduate of Central Saint Martins. After winning the LVMH Grand Prix Scholarship and working at Alexander McQueen and Hermès, he founded his own brand in 2020.

A French-Israeli and former parachute commando, Benjamin Benmoyal wants to recover his lost naivety. He creates clothes woven entirely from VHS tapes of his childhood cartoons. After a long period of development, Benjamin Benmoyal is now able to create these fabrics industrially, using only recycled audio and video tapes. His silhouettes are inspired by the brutalist, utopian and optimistic architecture of the 1960s.