Simon Lextrait is a contemporary ready-to-wear brand that takes an optimistic look at the ordinary. Exploring the links between nature and cultures, his designs explore the trivialities of everyday life and draw their inspiration from the observation of social behaviours and clothing archetypes. His collections are a reaction and response to his environment, consisting of deconstructed forms and geometric cuts, innovative materials and pragmatic pieces with a romantic soul. Simon studied fashion design at the Haute École d'Art et de Design in Geneva (CH) and at the Gerrit Rietveld Academy in Amsterdam (NL).

Projects