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Category : Training
Helping project leaders structure their business: a focus on The fundamentals of design and craft entrepreneurship

Launched by the Bureau du Design, de la Mode et des Métiers d’art (Office of Design, Fashion, and Crafts), the Fundamentals program supports early-career professionals in the Paris region working in the fields of design and crafts. It aims to help them structure their business by consolidating their economic model, promoting their approach, and acquiring tools for sustainable development.
The program provides intensive support over five months, combining group training and individual coaching by two experts: Christel Valenza (AMEADE) in development strategy and Laurence Susini in communication.
The eight participants were selected following a call for applications. Find out more about them:
Bérénice Gentil
Ceramicist

Bérénice Gentil is a ceramicist by trade. Through sculptural pieces designed to blend into living spaces, she has developed a unique practice as an ornamental ceramicist, where ceramics become a true language at the service of architecture and furniture. Having worked with clay since childhood, she has mastered the entire process, from the initial gestures to the glazing. Her practice combines artisanal expertise, poetic imagination, and a sensitive integration of the work into the space, straddling the boundary between craftsmanship and contemporary design.
Tiphaine Bedel
Artist and architect
Tiphaine Bedel is a graduate of the Beaux-Arts in Paris and ENSA Paris-Malaquais. She has developed an experimental practice at the crossroads of art, architecture, and the environment, linking design and manufacturing. Her urban, architectural, and sculptural projects explore the relationship with living things and the links between natural and built environments, through a multi-scale approach that is attentive to ecological, cultural, and territorial issues.
Pauline Zimer, OLFACT Studio
Perfumer

Pauline Zimer is the founder ofOLFACT Studio, an olfactory design (creation and strategy) company. After completing a master's degree in brand strategy, she trained in perfumery at ISIPCA (French school of higher education in perfumery, cosmetics, and food flavor formulation). Her studio explores the spatial and meaningful dimension of scent to reveal the soul of a place, in dialogue with architecture, the arts, and craftsmanship, and works with perfume houses, artisans, cultural venues, and event projects. She approaches perfume creation as an art form, with each creation being a unique olfactory piece.
Linda Ouhbi
Ceramicist

Linda Ouhbi handcrafts stoneware pieces using modeling and flat coiling techniques. Her slow and precise work emphasizes balanced shapes and delicate walls, revealing traces of her movements and the passage of time. Inspired by utilitarian objects, her pieces become sculptural volumes, nourished by ancestral know-how and contemporary forms. Winner of the Visa Kyoto Prize in 2018, she exhibits in Japan, Europe, and the United States, affirming her place on the contemporary ceramics scene.
Endza Kizirian
Product designer

Endza Kizirian specializes in the eco-design of reusable packaging and materials research applied to the cultural sector. Her work is based on a cross-disciplinary approach combining design, logistics, and preventive conservation, enabling prototyping in real-world conditions. Founderof Envlhop, a project that has become a brand, she develops innovative circular logistics solutions for transporting works of art, combining technical performance, environmental responsibility, and accessibility.
Clement Pasquier
Designer

Clément Pasquier has a background in sociology and interior design, and explores the relationships between space, objects, and users. His creations, often inspired by a detail or a sensation, are developed through experimentation, drawing, and manufacturing. He designs objects and furniture as sensitive forms where function and poetry coexist, and extends his practice to scenography and spatial design, in a constant dialogue between rigor and intuition.
Lucie Chamouton
Sign painter – muralist

Lucie Chamouton is skilled in the use of color and lettering in space, designing compositions that structure the atmosphere and identity of places. Self-employed for eight years, she creates window displays and murals. More recently trained in decorative painting, she was awarded the Prix Savoir-faire en transmission by the BDMMA and spent a year with Enseigne Brillo, while now developing her business in Paris.
Diane Debold
Designer and textile artisan

Diane Debold specializes in knotwork, which she uses as a building block to create supple textiles made entirely by hand. With a degree in product design, she has developed a practice based on precision of movement, research, and experimentation. She designs custom pieces for design, furniture, decor, and interior architecture, exploring materials, textures, and reliefs to renew her textile language.
While the issues are specific to each one, common challenges emerge: clarifying positioning, acquiring a management methodology, enhancing the value of know-how, reaching new customers and refining the commercial offer. Several participants also mentioned the need to gain a better grasp of the legal aspects of their business, or to learn how to formalize their development strategy.
The program also emphasizes the importance of teamwork. Exchanges of experience, sharing of resources and cross-fertilization of viewpoints between participants foster an enriching work dynamic. Many of them emphasize the value of "not going it alone", or "confronting your methods and doubts with other professionals facing the same challenges".
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