Category : Sector information
The Practical Guide to Wholesale: How to Market Your Brand in B2B?
A new resource for fashion professionals.
The French Federation of Women's Ready-to-Wear, PROMAS, and wholesale expertDan Younès, with the support of DEFI, have joined forces to create the Practical Guide to Wholesale: How to market your fashion brand in B2B?
This practical guide has been specially designed to help fashion brands develop their wholesale strategy by providing concrete answers to key B2B questions:
- How to set your wholesale price in France and internationally?
- How can you effectively manage your relationship with your agent?
- What negotiating arguments should you present to a buyer?
- What are the essentials for preparing for a trade show?
An essential tool for structuring and optimizing the B2B sales approach in fashion.
