Resident profile - Lora Sonney

Enter the world of SONNEYis to venture into a very special garden: the one where Lora Sonney grew up, in the heart of the raw beauty of the Jura. The one, too, where she acquired a taste for everyday tools and utilitarian garments.

The brand's story began by chance, when a simple garden hose caught his eye. What if this ordinary object could be transformed, sublimated? After many trials, she perfected a softening process that enabled her to give new life to rubber, using it like leather to create astonishing bags. She developed a technique for fusing the material to create illusionistic patterns, evoking leopard and snakeskin... The foundations of SONNEY's visual identity were laid.

Rooted in material innovation, the brand offers ready-to-wear, accessories, jewelry, objects and perfume: a complete universe where the imaginary world of nature meets the demands of functionality.

Each piece is carefully produced in France, Portugal or Italy, with the absolute aim of combining durability and desirability.

In pictures

A designer of Franco-Swiss origin, Lora Sonney graduated from HEAD in Geneva in 2021, was a finalist at the Festival de Hyères in 2022 and winner of the IFM x AMI prize in 2024. She has worked with houses such as Celine and Marine Serrebefore creating a capsule collection for AZ Factory, presented during Paris Haute Couture Week in July 2023.

Founded in 2024, SONNEY is the embodiment of its unique creative vision: a skilful alchemy of innovation and poetry, rooted in nature.

Its news

SONNEY's first fragrance – Trempé, created by MacKenzie Cuthbert (Maison Firmenich), inspired by the landscapes of his childhood.
It will be available exclusively at the Christmas Pop-up at Les Ateliers de Paris from December 11 to 14, then on his websitehttp://www.sonneyparis.com.