Collection strategy: A method for bringing consistency to your offering and selling more effectively

“This marketing training course offers simple, practical tools to help you take a step back and look at your offering, structure your collection, and strengthen its consistency, without sacrificing your creativity.”

Objectives
– Offer a solid and balanced range of products and services
– Build loyalty among regular customers
– Develop your customer portfolio

Content
– Develop innovative and concrete strategies to highlight your uniqueness
– Stimulate creativity, experiment with designing a coherent and distinctive range of products and services

Target Audience
The training is aimed at creators, artisans, designers, emerging brands, and project leaders.

Prerequisites
Participants should already have a product offering (or collection project) and wish to clarify and improve its consistency. Prior reflection on their brand universe, values, or products is a plus, but not essential.


A computer is not necessary, unless it is more convenient for taking notes.


Speaker
After training in creative team management at Copenhagen Business School and then in design and luxury goods management, Stéphanie Vallé joined Hermès in 2009, where she worked in collection development for ten years before leaving Paris.

Having just arrived in Lyon, Stéphanie noticed the fragility of rare skills and met artisans who were struggling to make a living from their art. To bring stability and confidence to these guardians of excellence, the entrepreneur decided to strike out on her own. Thanks to her knowledge of the ecosystem, she now enjoys supporting artisans in developing and structuring their businesses: Building strategies for artisans, from the big picture to the smallest detail, Stéphanie deploys a whole range of project engineering skills forged by her career. Les Meilleurs Ouvriers de France (France's finest craftsmen) trust her, as do many independent artisans, glassmakers, cabinetmakers, ceramists, stylists, and more.