Building your content strategy

“You communicate regularly, but does your communication really add value? Does it speak to your target audience? How can you stop posting randomly?”

This training course enables you to develop a clear and embodied editorial line, transforming your content into powerful drivers of desirability and engagement.

Objectives
– Clarify your brand's uniqueness, purpose, and mission
– Identify your two priority targets: their expectations, obstacles, and purchasing journey
– Know who your competitors are and the communication codes of your sector
– Understand changing consumer expectations and social media saturation
– Avoid repeating the most common mistakes made by brands
– Understand how communication formats are evolving
– Master the criteria for effective communication

Content
– Working on tone of voice and areas of expression
– Understanding the pillars of “products/services” and “brand universe”
– Knowing how to show yourself without overexposing yourself
– Studying the specific case of high-end/luxury brands
– Creating your AI agent to facilitate content creation
– Organizing and producing images
– Optimizing your content across multiple channels
– Creating your editorial calendar to plan your communications
– Defining your performance indicators

The target audience
This module is aimed at creative entrepreneurs in the design, fashion, and crafts sectors who want to move from intuitive communication to a structured and effective content strategy.

Please bring your computer with you.

Speaker
Carine Mamou is a brand and communications strategy consultant specializing in fashion, home décor, lifestyle, and craftsmanship.
A graduate of the Institut Français de la Mode's Global Fashion Management Executive MBA program, she spent fifteen years working in marketing and communications for major retail brands. For the past ten years, she has been helping designers and brand founders to structure their vision and translate it into effective communication strategies.

She regularly teaches at fashion schools and is an expert advisor to BPI France's Fashion & Luxury and Exceptional Craftsmanship accelerators.