Instagram & Pinterest

You want to understand the mechanics that make content work (or not), build a strategy tailored to a busy schedule, and transform your online presence into a real lever for visibility and sales.

Objectives
– Understand how Instagram and Pinterest algorithms work
– Decide on their personal branding positioning
– Identify the most effective content formats for their business
– Build a realistic and sustainable content strategy
– Develop an editorial calendar tailored to their work schedule
– Create content that builds trust and generates sales

Content
– The mechanics of Instagram and Pinterest algorithms: what works today
– Practical exercise: analysis of inspiring accounts in your sector
– Understanding the different formats: posts, stories, reels, carousels, pins
– Instagram: Stories, reels, and carousels: which ones build trust, which ones sell
– Pinterest: how to develop your SEO on the platform
– Personal branding: to show yourself or not? The different options and their implications
– Defining your editorial line: what to say, to whom, how
– Pinterest specifics: how to use it to complement Instagram
– Building your editorial calendar: methods for saving time
– Tools and tips for integrating content creation into a busy schedule
– Developing your own 4-week editorial calendar

Target audience
This training is not intended for people who are new to Instagram.
Participants must be familiar with the basic features of the app. Please note: basic technical operations (how to post, how to create a story, etc.) will not be covered. The training focuses on strategy and optimization.

Have had an active Instagram account for several months

Know how to publish posts, create stories, and film basic videos

Please bring your computer and a smartphone with the Instagram app installed and connected to your account.

Speaker
Laetitia Mattioli – digital communications consultant and founder ofNowadays Agency, an agency specializing in supporting creators and projects in the field of ethical lifestyle (fashion, crafts, design). Since 2017, she has been helping artisans and entrepreneurs develop their visibility on the web. She teaches digital communications at several higher education institutions.