AI at the service of creation (Introduction to AI)

If you'd like to be introduced to the essentials of AI, discover its many advantages, master its language and learn about the various tools available to the creative professions,
Marie-Hélène Pigis offers you a day of initiation, exchange and practice that will enable you to use these tools with precision and efficiency.

Objectives
- Familiarize yourself with AI tools: dedicate and tame!
- Be autonomous and precise in your queries
- Optimize the results obtained
- Know the resources, options, opportunities and limits of AI.

Contents
- Introduction to the different types of Artificial Intelligence
- Introduction to Prompt Engineering and its techniques
- Case studies based on Prompt Engineering
- Presentation of use cases (document synthesis, responding to calls for projects, writing articles...)
- Identification of opportunities and pitfalls in the use of AI

Target audience
Craftspeople in the design, fashion and arts and crafts sectors who are new to AI, and who wish to acquire a basic understanding of how to use the tools appropriately.

Speaker
Marie-Hélène Pigis began her career as a consultant (PricewaterhouseCoopers) before moving on to Marketing and Communications management positions with major Tech players (IBM, Toshiba), notably in the Retail sector. She then spent several years with a leading software publisher in RPA (Robotic Process Automation), based on Artificial Intelligence.
Alongside her professional career, Marie-Hélène spent 5 years working on a thesis within the SACRe program (Sciences Arts Création et Recherche, pôle PSL), delving into the notion of "Time in objects", co-directed by ENS, ENSAD and Mobilier national.
Today, she bridges the gap between AI and the creative professions, weaving links between these seemingly distant domains, which can find fertile inspiration!