You wish to acquire the techniques to improve your visibility and your notoriety on Internet?

Develop the right reflexes by understanding the concepts and tools of natural referencing (optimization, monitoring tools, writing...).

Training Objectives:

  • Understand the stakes of natural referencing
  • Master the technical basics of SEO
  • Acquire an effective methodology
  • Know how to acquire an optimization strategy

Course Content:

  • Basics of SEO
  • Technical and editorial improvements of a site: On-Site / On-Page Optimization. These are all recommendations that can be applied to the pages of your site. They can concern the architecture of the site, its content, as well as the structure of the different types of pages.
  • Netlinking : Consists in multiplying the number of hyperlinks pointing to a website, in order to improve its visibility.
  • Keyword search
  • Practical application: Optimization techniques on the trainee's site

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