Training
Define your press and influencer relations strategy
- Modality On-site
- Location 30 rue du Faubourg Saint Antoine, Paris 12e
- Speaker Sephora Talmud
- Rate 50 € or 30 € for students and social security beneficiaries
- Dates and duration Wednesday, March 15 - 9:30am to 5:30pm
- Completed registrations
Do you want to develop your visibility through press relations and influencers?
Develop your press relations and influence strategy according to your offer and your brand's vision and learn how to define the appropriate organization to produce relevant and recurrent media coverage
Target audience
This training is intended for workshops, studios, brands that have already started marketing their product or service.
Content of the training
The fundamentals of PR and influencer marketing:
- Definition of influencer marketing, its origins with opinion leaders, the press, its evolution with influencers and new digital tools
- Define the notions of "reputation", "desired / perceived image", "audience / influence
- Understand the expectations of specialized vs. general journalists and influencers macro vs. middle vs. micro
- Build a media plan, a press kit/press release, a PR event
Methods to define your press relations strategy and
influencers:
- Identify the communication challenges of your brand
- Understand your targets and their expectations
- Identify the right journalists and influencers for your brand, the
- classify through observable data
- Build and develop your professional network
Putting it into practice:
- Develop an action plan to source, select, contact and follow up with journalists and influencers and imagine and contract collaborations
Speaker: Séphora Talmud is a consultant, coach and trainer, specialized in 360° communication strategy and digital marketing in fashion, luxury and tech.
She is a graduate of the Global Fashion Management Executive MBA of the Institut Français de la Mode. She started her career in 2011 at the communication of Who's Next & Premiere Classe events. Since 2018, she has been independently advising major luxury groups, fashion and accessories brands, as well as startups. She also teaches at leading fashion and business schools.
Her goal? To help her clients achieve their goals, by engaging their audience through consistent speaking across all touchpoints with their targets.
Follow her on LinkedIn and Instagram.