Objectives

Come away with practical advice and a solid foundation for creating your own communications strategy
-Work on your project through practical, interactive exercises
-Learn from real-life examples by exchanging ideas with other participants

Content

Take stock of your current situation " Where does my communication stand today? "
-Define your brand identity " What is my uniqueness and how do I communicate it? "
-Analyze your competitive universe " How do I position myself against the competition?"
-Define your target audience and learn how to pitch " Who am I targeting and how?"
-Construct your communication plan effectively "How do I deploy my strategy concretely?"

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