Planning and designing your first newsletters

“Newsletters are a valuable link to your customers, but how can you move from fear of the blank page to the pleasure of sharing your expertise methodically and regularly?”

This one-day training course aims to demystify the newsletter process, explain its technical and regulatory challenges, and provide you with a clear and actionable editorial strategy.

Objectives
– Overcome writer's block and stop dreading the blank page 
– Find inspiration and define an authentic editorial line to build audience loyalty
– Understand technical vocabulary and GDPR requirements to choose your tools and practices wisely
– Get organized to establish a regular and effective communication routine
– Leave with a concrete action plan and a workshop follow-up guide

Content
– Strategy: Choosing what to say, to which audience, and how
– Best practices: examples of newsletters, structure of an effective email, from the subject line to the footer, including sending frequency
– Technical: overview of solutions, basic principles, and legal framework (GDPR) 
– Organization: create an editorial vision board and editorial calendar to save time and reduce stress
– Practical application: action plan for your next mailings

Target audience
Creative professionals, designers, and fashion designers who want to structure their communication and build community loyalty. The workshop is open to people who already have a newsletter and those who are planning to start one.
Note: This workshop focuses on content strategy and organization; it is not a technical training course on how to use specific mailing software.

Please bring your computer
as well as your favorite pens and markers!

Speaker
Priscilia Guillot is an independent marketing and communications director. She helps companies with industrial, technical, and artisanal expertise to (re)define their positioning, develop their messaging, and roll it out. She advocates for a thoughtful and empathetic approach to marketing and communications, which puts the entrepreneur's vision and the values shared with their customers at the heart of their strategies and messaging.

She has worked with teams at YouTube and Google, as well as government, cultural, and museum institutions in France and abroad. Today, she focuses her activity on companies with strong expertise and values, for which marketing, although essential, often remains abstract (and unengaging!). She turns it into a playground and a lever for development aligned with her clients' desires and resources.