Training
Search engine optimization (SEO)
- Modality face-to-face
- Location 30 rue du Faubourg Saint-Antoine Paris 12th arrondissement
- Speaker Laetitia Mattioli
- Rate 50 € or 30 € for people receiving social benefits and students
- Dates and duration Tuesday, February 17 – 9:30 a.m. to 5:30 p.m.
- Completed registrations
“You have a website, but your customers can't find you on Google?”
This one-day training course gives you the keys to understanding natural referencing and applying it in practice to your business: you will leave with an audit of your website, a list of priority keywords, and two optimized pages.
Objectives
– Understand how Google and search engines work
– Identify keywords relevant to your business
– Optimize your website pages for search engine optimization
– Implement a content strategy
Content
– Live work on each participant's website
– Practical information sheets and checklists provided
– Step-by-step demonstrations of tools
– Time for discussion on specific issues
Prerequisites
– Have an online website (even a basic one)
– Bring your website access details (back office)
Please bring your computer with you.
Speaker
Laetitia Mattioli – digital communications consultant and founder ofNowadays Agency, an agency specializing in supporting creators and projects in the field of ethical lifestyle (fashion, crafts, design). Since 2017, she has been helping artisans and entrepreneurs develop their visibility on the web. She teaches digital communications at several higher education institutions.