To develop your online and offline presence, define a clear editorial line based on your offer and your vision to better communicate on your website and your social networks

Target audience

This training is for workshops, studios, brands that need to define the basics of their communication.

Course Content:

The foundations of a powerful brand

  • Define the concepts of "brand", "brand platform", "identity" and "personality
  • Determine the objectives of the brand's communication
  • Determine the targets of this strategy
  • Define the notions of "reputation", "desired/perceived image", "audience/influence

Methods for defining your editorial line

  • Define the messages to be transmitted to the targets
  • Understand the different methodologies with examples of best practices
  • Choose the appropriate communication media

The workshop to set up your editorial line

  • Identify the communication challenges of your brand
  • Understand your targets and their expectations
  • Develop a communication plan around a coherent storytelling and brand content

Speaker: Séphora Talmud is a consultant, coach and trainer, specialized in 360° communication strategy and digital marketing in fashion, luxury and tech.
She is a graduate of the Global Fashion Management Executive MBA of the Institut Français de la Mode. She started her career in 2011 at the communication of Who's Next & Premiere Classe events. Since 2018, she has been independently advising major luxury groups, fashion and accessories brands, as well as startups. She also teaches at leading fashion and business schools.
Her goal? To help her clients achieve their goals, by engaging their audience through consistent speaking across all touchpoints with their targets.
Follow her on LinkedIn and Instagram.

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