Optimize your participation in a trade show

This training course provides you with the keys to prepare your trade show both logistically and commercially, to have the right commercial attitude and to evaluate your results

Objectives of the training

At the end of the course, you'll be able to:
- Optimize your venue, stand, logistics and communications,
- Comply with regulatory constraints,
- Follow up on your contacts / prospects / customers,
- Make a success of your participation and turn your experience into sales.

Prerequisite : Have and know how to use a computer under Windows or Mac environment

Program
Logistic and commercial preparation

- Choosing your location,
- Setting up your stand,
- Which products to display,
- Organizing logistics,
- Managing communication: paper, web, invitations, press,
- Preparing your sales tools.

The exhibition
The commercial attitude
- Welcoming the customer,
- Understanding the needs,
- Argumentation,
- Conclusion.

The management of the stand

After the show
- The commercial and financial balance sheet, analysis of the results,
- Short-term commercial follow-up (Updating of the contact database, post-event mailing, follow-up).

AMEADE is the first organization specialized in training, services and business development support for companies in the arts and crafts, creation, design and heritage sectors. The innovative training courses are focused on practice, to be an actor in one's training, to appropriate the concepts and to implement one's own project.