Applications for 2027 will open in late May 2026
Via François - Eaux et extraits de parfums
Credit Via François
Nothing pleases François Ledoux more than playing with molecules to create synesthetic, sensorial and textured stories. With Via François, he recounts the turmoil of a
life, sharing his travels, nostalgia and fears through scents. As a perfumer and craftsman, his vocation is to create fragrances on a human scale.
A chemical engineer specializing in cosmetic and perfume formulation, François took his first steps in the big houses at the age of 21. With a pronounced taste for creation, manufacturing
and craftsmanship, he became familiar with the small, human-scale perfume houses, in stark contrast to the large, commercially-oriented ones. Between Los Angeles, France and
Australia, his inspirations never cease to transform and diversify his fragrances.
In 2023, he founded Via François, a perfumery which, beyond scents, narrates fragments of life, sensations and memories. Little by little, his first creation, Amaimono, saw the light of day.
"The idea for this creation was to link my trip to the United States with my Normandy roots, to bring both provocative and sensual tones but also a Normandy freshness."
Each of his products recounts pieces of himself and others, with mysterious photos engraved on wood. He wanted to design a perfumery that would break down the codes of the genre, playing with scents from the fruitiest to the most full-bodied, but without falling into the trap of a degenerate, depersonalized perfume. With his photos, he creates a sense of unease, appealing to the customer and blending into an intimate imaginary world.
"That's what's wonderful: it's when people make your creations their own and tell a story with them."
Being awarded the Label Fabriqué à Paris highlights the exceptional expertise of perfumers and craftsmen, enabling them to build trust with their customers and gain credibility in the French perfume industry. In 2025, François won first prize in the "Manufactured Products" category of the Fabriqué à Paris Label for his Eaux et extraits de parfums.
Practical Information:
Marie Antoinette 5 rue d'Ormesson 75004 Paris
Blonde 3 rue de la Villette 75019 Paris
Parfumerie Damiette 35 rue Damiette 76000 Rouen
