Business models and the creative world

The business model represents the way in which your project or company creates added value for specific customer segments, and earns money and influence in return. This training course will help you build your own business model, highlighting your specific added value and development strategy:
- does your offer match your customer base?
- what resources do you have?
- which partners can you count on?
- does the overall dynamic work?
- which elements can be adjusted for economic viability?
- what unique value proposition do you bring?

Objectives

- Acquire and refine critical thinking skills in the practice of business model
- Learn to see your business model in a new light, and see opportunities emerge.
- Understand the interactions and issues between the different elements of the business model
- Fill in post it notes and then clean up two canvases: your value propositions for each product or project, and your business model canvas.

Benefits for participants

- Sharpen your critical sense of the business logic specific to your field.
- Benefit from collective intelligence and diverse perspectives to enrich your thinking.
- Apply the concepts immediately to bring out new opportunities and priorities in your business.
- Get Canvas of your value proposition and business model to share and evolve.

Prerequisites
All consultants, company managers, entrepreneurs and project leaders

Speaker
Yan-Erik is a consultant in innovation, transformation and collective intelligence. He has been practicing business model and value proposition design with entrepreneurs, intrapreneurs and innovation teams for 10 years.
He uses the tools of Strategyzer's Business Model Canvas, a common reference method for innovation and entrepreneurship, to help identify and highlight the singular value you have created for your ideal customer.