Mastering social networks: ensuring an impactful online presence

How do I manage my Instagram account? Where can I find ideas? When to post? What to post? How do I create and interact with a community? What other platforms are interesting for my project? Trampoline offers to help you answer these questions in a one-day workshop dedicated to mastering social networks, with a particular focus on Instagram and Linkedin. Join us to strengthen your online presence and achieve your communication goals!

Prerequisites: No specific prior knowledge is required to take part in this workshop. Come with your curiosity, enthusiasm and desire to learn!

Objectives for the day :

• Understand the strategic importance of social networks.
• Learn how to define clear, measurable objectives for your social networking presence.
• Acquire the skills needed to create and publish engaging content adapted to each platform.
• Discover tools and techniques to optimize your time and efficiency in managing social networks.
• Understand how to measure and analyze the performance of your strategy to make continuous improvements.

Contents:

• Introduction to social networks and their role: characteristics, target audience, specific features of each platform.
• Define the strategic objectives of your social networking presence.
• Creation of a coherent editorial line adapted to social networks.
• Develop an effective content strategy to engage your audience.
• Tips for creating visually appealing, high-quality content.
• Tools and resources to help you manage and plan your social networks.
• Strategies to stimulate engagement and interaction with your community.
• Analysis, adjustment and continuous improvement of your strategy.

Trampoline : "Because being a designer, fashion creator or craftsman today also means being an entrepreneur, and because we don't always have all the keys or the distance to deploy ourselves, we created Trampoline. For the past 5 years, we've been helping artists, designers, visual artists, galleries and interior architects with their positioning, communication & image strategy, and business development."